It is just an Israeli humour. Nothing to get worried about.

Honey, it stops in the middle of the most exciting part! Whyyyyy?
What is amazing here is that they made a movie from a tiny tiny doll with that Nokia and it looks like a regular animated movie shot by a regular cam. These kind of camapigns should be named "The making of..." so people will understand why they spent so much resources on it.

Read at Resumè that people thought it was SJ commercial. Typiskt.
Are you going to summerize val2010 somehow? I suggest ranking who gave the best campaign merchandising.

Finnaly we see something that reminds the Obama campaign.
Better late than... forget it. Better go and knock on some doors instead.