Big Phew makes a number of valid comments. It is also easy to understand part of why he is upset because this group affiliating itself with a relatively non-partisan organization like the Red Cross, which relies upon it's neutrality to provide its services in many countries, is suddenly is dragged into the political domain... now on two high profile fronts.

In Columbia, government security agents used Red Cross bibs to help shield agents during the rescue of hostages. The government apologized, but the Red Cross credibility suffers.

This ad should be considered negligent to the interests of the goals and operations of the Red Cross worldwide. Why is of no importance... unless the Red Cross is choosing to advocate political statements by groups under its umbrella.

Overall, it is rather naive. In any language.