Ack! SPEC...totally spec. What complete bullshit and an utter contempt for the professional photography world. They actually write that most spec is about design when, in fact, photographers are asked to do spec work every day, just like designers. Hell, just look at their other publication--should be called Spec Quaterly.

Shame on them. I'll definitely be warning my readers to stay away from that site.

Don't get me started on rights and rules in photography. Here in the US, especially, there has been a serious problem with willful ignorance of the golden rule. If someone ripped of an ad Host (the agency) made, think they wouldn't sue?Respect by and for creatives, across discipline and within, really needs a boost, I think. Then issues like this wouldn't come up--pros would work with pros instead of trying to do everything as cheaply as possible. 

I think you're missing her point...this is a BAD thing, this Zooppa site. It exploits creatives!

There's also the whole Earthlink campaign with the ogres and fairies, etc., that is very similar. In its case, it's terribly lame, though. But then again, I don't think these ads above are particularly strong.