it seems to me, besides a lack of ideas, people in advertising are unwilling or unable to offer a real opinion, lest they be called out for saying the wrong thing.
it's weird how many people point out this 'creative' problem and how no one is really doing anything about it-- but i guess when you are making six figures and have alimony to pay, not to mention child support, and you're in you're late 40's and have a house in the suburbs which is a 40 minute commute from the agency,you arent really jazzed about playing coach or mentor to a new llightweight.
but who knows? at least we're acknowledging the problem. maybe people will start doign something about it now.
hey i like sex as much as the next guy-in other words, a lot-- but between this and half of crispin's work with the young guns and virgin stuff the past year or so, and half the tnries this week about naked mannequins and naked this and naked that and even doves 'real women' in their undies campaign,
I have to ask myself
is advertising just regressing to the old "sex sells" standby? have we collectively given up? are we not 'getting any,' so we're acting out these fantasies?
is this a big deal, not a big deal,a passing phase or what? I guess I can't decide.
Maybe it's because I'm too busy touching myself.
HAHAHAHAHAHAHA.
remember too, everyone not in advertising likes the aflac duck. but the public do. boy do they ever.
That means, blog ranting aside, there's no accounting for taste or effectiveness. and you know that crap has been focus-tested to death, i'm sure.
does that make me cheer capital one's campaign? hell no. however, they have at least one thing going for them-- the idea that, if everyone is zigging, you zag to stand out.
personally, i'm working on a client in the financial category that also subscribes to this theory-- but remember, these are financial people. FINANCIAL people. they are inherently boring. they are the most over analytical bunch of f@*$-heads I have ever had this misfortune of dealing with.
so for, my client, as well as cap one folks-- this david spade thing stands out from master card's warm and fuzzy and oh so tired greeting card campaign, or american expresses stuff, or citibank's "smart-funny" executions or whatever else.
again, i didnt' say i liked the stuff-- just that is strategically ownable. and my takeaway is that i dont' get hit with high fees. and they haven't changed that message at all, david spade or the other campaign.
it just sucks that something so stupid is actually working. but remember again guys-- this is a t.v. commercial we're talking about. not Gravity's Rainbow.
and for the record, they aren't barbarians. they're visigoths.
Is it me or does this sort of represent all that is bad about the advertising industry:
i.e. a bunch of arrogant pricks (pun intended), pretty much mocking their doe-eyed sycophant followers who will do anything to work at a co-called hot-shop with a so-called genius?
not to mention, as has been said already-- a tired idea to boot.
what's next-- are they gonna do an "electronica" album?
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