This has to be a matter of personal taste, because while I'm not in love with Coors Light - Whatever Your Mountain, I find it to be a solid and persuasive piece of advertising communication.

For me, the concept of 'climbing your mountain' (whatever that might be), is a great analogy for personal development, and there's a clear link to the product ... "Our 'mountain' is brewing the world's most refreshing beer".

Here, I see no link, I see a poor analogy, and a generally uninspiring message. It doesn't make me want to go to the gym or open a bottle of beer. It leaves me unaffected.

+ 1 like for this funny ad. Much better than last years' effort.

TIL; British people are still really hung up on diction. I don't see the problem, have these commenters never been around someone who didn't speak with Received Pronunciation? Frankly, I find the whole thing a bit creepy and unsettling, and as I've already commented, egoistic. Do we literally need these people to point and wink to find them inspirational? The whole think drips with millennial narcissism - can they only be inspirational figures if they reach out and acknowledge us personally? Other than that, it does an okay job of raising some important issues; jury's out if it actually sells the product though.

This tells me nothing about the product, gives me no relevant information, shows me no product benefit, nor is even particularly funny.

Here's one for the Shock Top brand manager:

"You look like you enjoy the sound of burning through your advertising budget and wasting every cent."