Hi! I am pretty surprise to read this post on Adland... Some people have maybe face problems, but I should say I didn’t. I have attended the Conference and these 2 days have been a rare and amazing opportunity to meet WOM professionals & WOM university scientists from all over the world! Sweden, New Zealand, Italia, USA,... and even Korea! That is not every day you can share ideas and have an idea of the world market like this. Sure not all the forecasted participants came, but there was many really interesting speakers from Crispin Porter & Bogusky, StrawberryFrog,...

During the conference organization has been really good: very good atmosphere, good presentations, and enough time to network (bar at night was great ;-) Ok we can just regret workshop have been put aside.

I think we should remember it was only a First Edition: I do not know how they succeed to have that many speakers from that many countries in such a short time! I have attended many other conferences (organized by professional event firms and not by a university Institute) that were really chaotic compare to this one...

So, I cannot speak for everyone, and I do not know what happen with Martin or some of the speakers... but I can just say the participants that I have been talking with (brand managers, university scientists or WOM experts) seemed all very satisfied by the Conference and by Nils Andres (the organizer from the Brand Science Institute) warm welcome.

Anybody else who attended the conference with a similar or different view?