The PTC? What a bunch of goddamn fascists! Why is it that every fundamentalist, bible thumping fringe group feels the need to try and punish those with whom they disagree?! Seriously!
Personally, I think Nip/Tuck is garbage television. But if that's what people want to watch, that's their problem. And if advertisers want to reach these people, what's the problem with that?
Is it immoral, somehow? Putting your messages in places where you know your target group congregates? Indirectly profiting from content that people seek out and enjoy?
Puh-leese.
This whole legislation of taste is bullshit and makes me want to move to some of the countries whose programs have been shown on "The World's Most Shocking Videos."
Danny Searle's absolutely right: if the public thinks advertising, on the whole, is boring, insulting, and irrelevant, they've no one to blame but themselves. After all, they're the ones who ultimately shape it, thanks to the prevalence of focus groups...
This is absolute madness.
These comments, no doubt, have been taken out-of-context and most of the PC facist reactionaries who've been out lynch him since weren't even present at the speech.
If he leaves WPP, it's not only a huge loss for the creatives who work at WPP shops, it's a triumph of censorship of the worst, most insidious variety -- the kind that seeks to punish unpopular views, PC or not.
Worse yet is that anyone who speaks up to defend him is then taken to be a "sympathizer" and lynched as well. I've already found myself in heated debates in my own creative department for chalking the comments up to irony and hyperbole. (Two literary devices, mind you, employed by many a talented copywriter.)
In the end, Neil should be remembered for his talent, bravado, and charisma which have influenced creatives the world over and helped them aim higher as practitioners of this dubious craft.
Reactionaries be assured: the real sexists out there aren't the ones making sarcastic comments in public forums; they're the people who silently and furtively use their power to oppress others.
Well, since it's an award for account people, it's most definitely about being buggered from behind!
Actually, I think it's a kind of bogus award, to be quite honest. Even for the suits. Reason being that I worked at an agency once where the head of client service was involved with the judging. Guess who happened to have won?
Plus, the criteria for "effectiveness" is really dodgy as well. Because if a brand happens to succeed in a given year, with a new campaign, it's not necessarily because of the ad campaign...advertising being nothing more than one element in the marketing mix. If the brand also happened to improve its distribution, pricing, packaging, and salesforce in the same period of time that the campaign broke (and let's suppose these variables were tweaked independently of the ad agency's advice), it would appear the campaign worked.
But let's face it. That's not really how campaigns work. They work over the long term with a cumulative effect, building trust and a long term consumer franchise along the way (pardon all the jargon, please.) And the tools that the Effie's use don't come close to measuring consumer's love for a brand...
The Effies really end up being more about awarding agencies on their ability to win tactical, short-term battles for market share and share of mind. And what's award worthy about that?
I mean prove him wrong by being great. I'm not saying not to have a family or devote time to raising kids. All that matters in the end is great creative. So whether you choose to raise a family or not, all that matters is that you do a stellar job.
It's difficult, for sure, but definitely not impossible...
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I think it's a rather wise decision, quite frankly. I mean, seriously: what self respecting gay man would drive a Ford in the first place?
A Jaguar, maybe...(which is owned by Ford)
But a Ford Focus? Or Pickup truck? (Okay, maybe the guys from BrokeBack Mountain would drive a Ford Pickup...but they're an anomaly, anyway...)
Oh, and the AFA? Well fuck them. I think Ford is just using them as an excuse to get out of such an obtuse media buy!
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