Shocking?! Try Shockingly banal. As someone who used to work on this account, I can tell you there are so many better ways to dramatize the product benefit in a way that's both relevant and credible.

This is campaign is just plain lazy.

Yes, this is from a famous ad campaign done by Almap BBDO, S

You're right, Caffeinegoddess. But this is exactly the point that Frenchie's making in his apology ad. No one can ever have it all; you ultimately end up paying some price for the role you choose in life. Whether that's a big career, or the more important work of raising your children...

I tend to agree with Silver. What's the big fucking deal with a bunch of colored balls bouncing around SF? Seems like more and more big executions are winning out over big, ballsy ideas.

As for subtlety, what in the hell is subtle about Bravia? You think you're asking people to make a big leap from milliions of colored balls to millions of colors? Puh leeze!

Subtlety isn't boring; it's just about respecting the audience's intelligence, and not having to hit them over the head. But the notion of telling a joke with a straight face isn't even an issue here.

What is the issue is that agencies/clients would rather pour millions of dollars into big executions instead of having the courage to produce real ideas that might make ya squirm. (And that possibly cost a lot less.)