The 7-Eleven stunt won TracyLocke two 2008 Cannes Gold Promo Lions.
One for Product/Service/Retail And E-Commerce, Including Restaurants. And another for Use of Media/Best Use Of Merchandising/In-Store Marketing.
Outcome/Results:
Consumer reaction to the Simpsons promotion exceeded all Client and Agency expectations. The first day, all twelve stores were sold out of most Simpsons products, with replacement product needing to be flown in from around the country. Lines, more than an hour long, began wrapping around the stores, lasting in some cases until 3am. Within 48 hours, customers had posted thousands of pictures and videos online, and a consumer Kwik-E-Mart blog had been created, documenting activity throughout the country. Total merchandise sales doubled, Slurpee (Squishee) sales increased fivefold, and other proprietary products saw increases ranging from 100-500 percent.