It smells like a Republican leaning project to me with the likes of Mel Gibson an other less liberal types from Hollywood. You can always count on the conservatives to jump on an idea before the Democrats start their own voting drives. Good timing with the Democratic Convention next week. I havent looked at the spots yet but I will try and have an open mind even though Clearchannel is a sponsor.

Now that I have seen the spot and managed to not sit fhru 4 hours of Super Bowl to see it, I can honestly say now that the RIAA is gonna get backlashed on this bigtime. It makes a complete joke out of the RIAA and their antics and only magnifies the fact that people download music for free, without the help of Itunes. If there had been a new Napster ad perhaps it would have been cooler, but still the ad business is looking out for its client and Itunes does win of course even if the music "business" doesn't. They will sell more Ipods and downloads to go with em, but not saving the industry from losing millions everyday to downloaders who would willingly pay a small monthly fee for access to an archive of GOOD music!

That looks like a start of a business model:

- sue the downloaders
- take the settlement money (and give it to the artists, right?)
- get the defendants into the TV ads
- reimburse the settlement costs from the ad costs

Isn't it a nice ad-based buisiness model for the music industry!..