Gut instinct?
Not to get all forensic on ya, but in addition to the other questions I raised, the edges and corners of both the buildings and the billboard are amazingly crispy-straight, even when you zoom way, way in on the jpg. And all the shadow-lines in the entire photo should be parallel, possibly excepting the shadow under the balcony in the billboard, ('cause it's supposedly a photo while everything else is "real." ) Instead, the shadows on the beige building on the left are obviously more vertical than the shadows on both the tall blue-gray building and the billboard.
On the other hand, I'm just a radio guy -- what the hell do I know?
My predictions:
1. ABC will sell the first one cheap.
2. The first advertiser will be someone who’s comfortable with risk.
3. The first advertiser will also have a marketing department with relatively few Layers of Approval.
4. The first advertiser will be able grasp the concept that their spot must integrate seamlessly into the rest of the Kimmel show.
5. ABC and especially Kimmel himself will encourage #4 by insisting on being a “creative partner” in the spot. And owning the content, as it’s part of the show.
6. The first spot will be a success. It will get lots of hits on YouTube. It will get mentioned in the New York Times. It will actually be funny.
7. Madison Ave. will sprout wood.
8. ABC will sell the next ones for not so cheap.
9. As a tradeoff for the bigger bucks, ABC and Kimmel won’t meddle with the content.
10. The quality of the spots will drop like a rock.
11. Viewers (who are watching on DVR to begin with) will fast-forward.
12. Advertisers will remember there’s an upside to frequency, especially if your ad is an unentertaining turd.
13. Game over.
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