Is it possible that Hippo case study did not make the cut because they jumped the gun on it a bit too soon? I agree it is a fantastic idea, but did they really pull it off as claimed in the case study? I don't intend to demean Hippo's efforts and I am glad that an Indian campaign has got the necessary attention at an international event. But, on the claims made in the case study, I blogged about it when I noticed the case study online - When should a brand/agency carve out a social media case study?

http://itwofs.com/beastoftraal/2010/06/14/when-should-a-brandagency-carv...