I agree. "Excess, excess, excess" is entirely right for a product that contains approximately 1.5 trillion calories and enough grease to lubricate an armored tank division. And it ought to be a goddamn transcendental experience to be worth it. (Or at least positioned as such!). Plus, it's core market probably spends much of its collective time weeping into a bag of Doritos over the chick at the comic shop and rebuffing others' assertion that it has never kissed a girl--so the buxom maidens are a good element. (Unlike, say, the predatory, Tim-Burton-on-mescaline King of CP+B's "Wake Up with the King" spots.)

With copy, the reverse seems true: The amount of information clients want to cover often seems inversely proportional to the size of the ad they're willing to pay for.

I guess the (not so difficult, really) question is which really deserves a student-led PR effort: the company that brings you haughty status symbols or the software that gives you tab browsing?

The little fox icon in my Mac's dock show's what side I'm on.

Non-standard for Americans, that is.