The problem, as I see it, isn't that advertising makes kids want to eat calorie-laden foods--it's that their parents allow their rotund progeny to eat too many of them. Wanting to eat a Rice Krispie Treat Eating a Rice Krispie Treat isn't harmful. Eating a Rice Krispie Treat isn't harmful. Eating a whole box while spending Saturday glued to the couch is.
Isn't it parents' job, not advertisers', to teach children moderation?
Indeed. It's a play on the "killer in the backseat" urban legend (and plot device in an endless array of terrible horror movies). But I would rather meet a swift end at the hands of a random lunatic than spend the rest of my life looking over my shoulder for the the malevolent grin of that crowned freak!
What if more traditional agencies took the same approch? If the folks who advertised consumer products and designed the packages included their names, then the agencies themselves would become consumer brands. And what a strange world that would be. Burger King breakfast sandwhiches would be "meat-normous, cheese-normous, Crispin-normous..."
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Does anyone think the they're actually going to do something with the information you give to enter? I assume it must be just another part of the faux porn, because I doubt many adgrunts would be gullible enough to enter the information honestly.
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