Hey, good points -- and maybe you're right, maybe that 15% includes that personal sort of product.
We might find out something. I'm hoping that something isn't that the Axe etc. approach is the only way. On one hand, I appreciate Axe for essentially carving out this niche; on the other hand, how they did it kinda represents the fall of civilization.
No hard feelings, I hope. I'd give you a hug, if you didn't smell funny.
As AdContrarian notes, 85% of purchases are made by women:
I thought it was refreshing that Old Spice noticed this, and even more refreshing that they chose not to fight it out with Axe on their terms.
Flawed? Maybe. But a worthwhile strategy. Given time, it'll hopefully tell.
(In our household, buying decisions are made by whoever's turn it is to do the shopping, unless a clear preference is made and generally a torn-off label provided; it's agreed that the fewer scents in soap, the better.)
Not that I know about such things, not having an iPhone … or a cell phone, really … but did you check out the New Yorker cover that artist Jorge Colombo did with Brushes on his iPhone?
Umm ... OK, you need to say "spoiler alert" before giving away any Mad Men stuff for those of us living in last year. Boozing? When did this start?
Sorry I didn't search the archives, but in my defense, they didn't show up in Google. Or at least the first two pages. Interesting to note that the award-winning headline was the superior "Your Dad Never Tweezed Anything" instead of "Your Dad Was Not A Metrosexual" which, from the looks of it, was scanned from a magazine. But I could be wrong. That's not interesting at all.
I'll admit, I haven't made it to any of the other segments of this interview yet (is it just me, or is he really difficult to understand?). So I haven't yet found out who gets credit for what — apparently point of contention, recently covered by Koenig's daughter on This American Life.
AgencySpy also offered some commentary on that piece.
Those new Google "features" all seem to be the work of CADIE which I hope is part of the April Foolery. If not, I, for one, welcome our new cute panda overlord.
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