The ad trivia viral winners - and quiz answers.

Like its predecessor, the Ad Trivia Quiz (a.k.a the very difficult ad quiz) it turned out that the Ad Quiz the Viral, Buzz and Word of Mouth edition was harder than it looked. Beats me why, as I thought it was dead easy, and so did the following winners - h.surfa , Tarbos, MeMyselfAndI, aDude, and the first one to score a perfect ten opinion-leading. These clever adgrunts all win a signed personal copy of the book Connected Marketing by Justin Kirby and Paul Marsden. Read on to see what the right answers were and more.....

The right answers!

Question one: "Which car was promoted with an accidental viral showing a suicide bomber?"
Answer: watch the Volkswagen Polo suicide bomber viral again. Pay close attention to the tagline. Oh my god, it's a polo!

Question two: "What proportion of European Internet users have sent a link to friends/family in the last 3 months?"
Answer: 25% (source Forrester research 2005)

Question three: "Negative word of mouth has more than double the impact of positive word of mouth on sales, T or F?"
Answer: True!

Question four : "Where was the term Viral Marketing first cited and by whom?"
Answer: John Bownes (City Bank), PC User 1989 - DingDingDing! This is the trick question as the source for it is the book Connected Marketing that you can win (well, apart from the magazine PC User back in 1989). I bet you just hate me now dontcha?

Question five : "Which of the following decisions did Australian Blowfly beer leave up to their customers?"
Answer: All of the above! Thanks to Martin Oetting for this one.

Question six : "The "Big Ad" for Carlton Draught is often said to be a spoof of...which ad?" Answer: Pay attention! People said it in the forums here: (It's a Big Ad - or is it a Big Rip-off?) as well as in the comments to the post about the big ad here.... (Our QuickTime version of the big ad is here)

Question seven: "The computerkiller in the spot Bad day at the office for Loronix Information Systems was..?" Answer: Loronix's shipping manager, Vinny Licciardi. Vinny even emailed us once in regards to the Bad Day remake his email is quoted here. The other two fellas had nothing to do with the original computer bashing, they had alibis, I think. If not I'm sure they can get one.

above - Joey Buttafuco the Long Island Lolita lover, and Vinny Ocean Palermo, the New Jersey Mobster.

Question eight: "Procter & Gamble's teen influencers/customer evangelist division is called...?"
Answer: Tremor

Question nine - "When was the adjective "viral" coined?" Answer: in 1948 according to the Online Etymology Dictionary

Question ten: "Subservient Chicken promoted which brand ...?"
Answer: If you didn't know this was Burger King you've clearly been living under a rock without internet connection....;)

What people thought were the right answers: Vote number :
114 Mean Score : 6.6161 Min Score : 3 Max Score : 10

Question 1 : "Which car was promoted with an accidental viral showing a suicide bomber?"
Volkswagen Polo
76.32 % (87) Volkswagen Golf GTI
17.54 % (20) Volkswagen Beetle
6.14 % (7)
Question 2 : "What proportion of European Internet users have sent a link to
friends/family in the last 3 months?"
2%

4.39 % (5)
25%

35.09 % (40)
50%

60.53 % (69)
Question 3 : "Negative word of mouth has more than double the impact of positive
word of mouth on sales, T or F?"
true

82.46 % (94)
false

17.54 % (20)
Question 4 : "Where was the term Viral Marketing first cited and by whom?"

John Bownes (City Bank), PC User 1989

27.19 % (31)
Jeffrey Rayport (HBS) Fast Company 1996

39.47 % (45)
Steve Jurvetson & Tim Draper Netscape M-Files 1997

33.33 % (38)
Question 5 : "Which of the following decisions did Australian Blowfly beer
leave up to their customers?"
What to name their beer.

13.16 % (15)
How to price their beer.

1.75 % (2)
What logo to use.

17.54 % (20)
Where to sell their beer.

1.75 % (2)
All of the above.

65.79 % (75)
Question 6 : "The "Big Ad" for Carlton Draught is often said to be a spoof
of...which ad?"
The small ad for Belgian beer 2005.

14.04 % (16)
Black Currant Tango 1997 French Exchange student

8.77 % (10)
British Airways 1989 bringing people together spot

77.19 % (88)
Question 7 : "The computerkiller in the spot Bad day at the office for Loronix
Information Systems was..?"
Joey Buttafuco
18.42 % (21)
Vinny Ocean Palermo

18.42 % (21)
Vinny Licciardi

63.16 % (72)
Question 8 : "Procter & Gamble's teen influencers/customer evangelist division
is called...?"
Tremblor

8.77 % (10)
Tremor

80.70 % (92)
Turmoil

10.53 % (12)
Question 9 : "When was the adjective "viral" coined?"
1392

17.54 % (20)
1972

14.91 % (17)
1948

67.54 % (77)
Question 10 : "Subservient Chicken promoted which brand ...?"
CK

1.75 % (2)
FCUK

7.02 % (8)
BK
91.23 % (104)

The quiz was announced here the Viral, Buzz and Word of Mouth edition and by the 20th, since there was no winner yet, I upgraded all those who even tried the quiz in a moment of holiday cheer... ;) Still, only five people get a book instead of ten....