The Global MAD (Marketing, Advertising and Digital) academy is an initiative from the AD STARS organizing committee, the purpose of the Academy is to provide affordable professional education on the latest trends in the fields of Marketing, Advertising and Digital.
The enrollment period closes on April 10th. The Academy’s opening day is set to be April 13th.
Enrollment and tuition fee payments will be made via the Academy’s website (academy.adstars.org). Lectures will be released sequentially for 10 weeks at midnight every Wednesday (in Korean time).
All lectures will be conducted in English with a tuition fee of $1 per subject.
In addition, free admission tickets will be provided to Ukrainian students to aid support and recover the advertising/marketing industry and creative professionals of Ukraine.
Brett Macfarlane world innovator, founder of Valor and instructor at the Global MAD Academy had this to share:
Innovation is for everyone. It’s also a product of experimentation and collaboration which creatives are well-positioned to lead. That's why I love making innovation training programs based on my 20 years of creative and digital leadership with leading global brands. I really look forward to teaching at the Global MAD Academy, as we need more innovators to help change the world!
Instructors and lecture subjects in spring 2022 are as follows:
Name
Job Title
Company
Subject
Ankur Kalita
Executive Creative Director
6 Mile
All Tigers Have Different Stripes
Birger Linke
Chief Creative Officer
Birger Linke Design
Position for Change
Brett Macfarlane
Founder
Valor
Innovation by Design
Gábor Spielmann
Creative Director/Partner
Kabooom
Creative Work in Advertising with Social, Ecological Aspects
Guan Hin Tay
Chief Creative Officer
BBDO
Get Creative with Vertical Storytelling
Josie Burns
Creative Director
VMLY&R
Creative Advertising Copywriting
The Global MAD Academy is an integrated practical training platform covering the latest trends in global Marketing, Advertising and Digital content, featuring some of the world's leading experts in their field. The Global MAD Academy is run by AD STARS, an international festival that combines creativity with cutting-edge technology, and celebrates creative solutions that promote positive change in the world.
Who should apply?
University students and graduates who wish to work in a MAD industry. This is your chance to start learning and networking.
MAD industry professionals (from the Marketing, Advertising or Digital fields)
Advertisers (Marketers, Marketing-related Staff, Brand/Promotion Managers, Digital Strategists, Market Research Analysts, Social Media Managers etc.)
Advertising companies (Account Planners, Creatives, Strategists, Content Specialists, Media Account Directors, etc.)
The yop graduates will be invited to take part in job networking events held on-site special during AD STARS in Busan, South Korea (subject to change). This will enable students to build contacts in the industry, which could lead to potential business opportunities.
Enrol at academy.adstars.org