If you've not been living under a rock the past few years, you have at some point run across the video which isolates David Lee Roth's singing voice from the music. Yes, he has a great rock'n'roll voice, and I suppose having that isolated soundtrack made presenting this idea so much easier. Lets all take a moment to congratulate the advertising business, I believe that we have now reached youtube-meme super bowl ad peak.
ad agency: Mullen Lowe L.A