Absolut Kravitz

Absolut Vodka has launched a new msuic project featuring Lenny Kravitz and many other artists at AbsolutKravitz. Kravitz was asked to create his personal interpretation of Absolut and its core values. The result is a song entitled "Breathe" which was then remixed by other artists and DJs from around the globe.

Banner ads direct people to the web site, created by North Kingdom, Sweden.

Visitors can download the tracks, watch the videos, and check out interviews of each artist.

The shot above is from the Preset video (sort of like a combination of a iPod/iTunes ad and HP).

Here's a bit from the press release:

Kravitz said that he was inspired by Absolut's core values of clarity, simplicity and perfection. "There's nothing more simple, clear or perfect than the essence of true love," he says. "Once I'd felt that, the track just came."

"We are thrilled to have Lenny Kravitz with us on our creative journey and in this, our first high-profile music project" says Michael Persson, Global Brand Director for ABSOLUT VODKA. "Not only is he supremely talented; his output, inspired by so many genres and eras of music, defies categorisation, making him truly individual – a quality which means he is perfectly at home with the creativity of ABSOLUT."

The remix artists include Ashley Beedle, Chromeo, Eric Roberson, Jazzanova, Latinsizer, Little Louie Vega, Luny Tunes, Nikko Patrelakis, The Presets, and Wang Lei.