abandoned advertising |
new advertising |
| creative brief | business requirements |
| ideas for advertising | advertise ideas |
| creative darling | business partner |
| monologue | dialogue |
| explicit | implicit¹ |
| anticipated | participated² |
| presentation | participation³ |
| absence of invention | ideas that do⁴ |
| lack of solidarity with consumer | social |
| kiss [keep it simple, stupid] |
sophisticated the consumer is an inherently knowledge driven biest |
| a websites is an image: static, momentary, temporary |
a blog must be a reflection to be successful⁵: dynamic, continuous, participatory |
| disconnected | connected |
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