2008 Scion tC - Tweak / No Tweak / 1-900 - (2008) :30 (USA)

Agency : ATTIK
"The main idea for this campaign was based on the fact that the 2008 tC features a few small but impactful changes. To bring those to the attention of our audience, we're challenging and encouraging them to participate in tweaking," said ATTIK’s Simon Needham.

Simon Needham, Creative Director
Ron Lim, Assoc Creative Director
Mary Michael Pringle, Copywriter
Noah Phillips, Copywriter
Mina Buehler Monee, Copywriter
Michele Morris, Agency Producer
Joseph Segrove, Agency Producer
Jamee Natella, Executive Producer
Director : Simon Needham
DoP: Adam Santelli
Prod. Co. : Hazel Films
LINE PRODUCER: Jon Goldberg
CASTING: Kirsten DeWolf
PRODUCTION DESIGNER: Greg Loewen
TELECINE: R!OT
COLORIST: Clark Muller
EDITORIAL COMPANY: Pistolera Post
EXECUTIVE PRODUCER: Elvia Gaitan
EDITOR: Patrick Sheffield
END-TAG/GRAPHICS: Pistolera Post
MUSIC & SOUND DESIGN COMPANY: Population Music in partnership with Ten Music
EXECUTIVE PRODUCER: Rachel Dunn
COMPOSERS: Andy Carroll, Nick Amour
SOUND DESIGN: Lem Jay Ignacio
FINAL MIX: Juice
MIXER, STEREO: Sonia Castro
MIXER, 5.1 SURROUND: Bob Gremore