Yellow pages - When billboards come alive - Israel

A little film clip showing the unconvenstional billboards created in this campaign inside. They changed the posters to suit the listings, For “Chiropractors” they hung the billboard in the ceiling of bus stops, for "Pizzerias" they built a triangular billboard like a pizza slice, for "Electricians" we created a billboard with real electricity problems and so on.

Title: When billboards come alive
Client: Israel Yellow Pages
Agency: Shalmor Avnon Amichay / Young & Rubicam, Tel Aviv
Client Contact Name: Alon Raz VP Marketing, Anat Gissin Marketing Manager
Creatives:
Chief Creative Officer - Gideon Amichay
Creative Director - Tzur Golan
Group Creative Director - Yariv Twig
Copywriter - Eyal Padan & Geva Kochva
Art Director - Shirley Bahar & Asaf Covo
Account Director - Adam Avnon
Account Manager - Keren Hershkovitz
Strategic Director - Noam Manella
Planner - Hilla Tamir