The Arnell Goup, New York, who brought us Terry Tate for Reebok, are at it again. This time their campaign "Welcome to the Neighborhood" follows the idea of "What happens when a bunch of NFL players live in one house for a season?" - spoofing the reality TV craze.
The ads follow Reebok's latest athletic coup in becoming the official clothier of the NFL.
(read on...you know you want to)
The Reebok campaign, highlighting NFL Equipment, Gridiron Classics and Team Apparel collections, features Donovan McNabb, Jevon Kearse and David Akers of the Philadelphia Eagles, Daunte Culpepper of the Minnesota Vikings, Plaxico Burress of the Pittsburgh Steelers, Kellen Winslow II, of the Cleveland Browns, Chad Pennington of the New York Jets, John Lynch of the Denver Broncos, Chad Johnson of the Cincinnati Bengals, Torry Holt of the St. Louis Rams and Tony Gonzalez of the Kansas City Chiefs living together as one big happy family. In addition, in one of the ads, Pro Hall of Fame running back Barry Sanders makes a guest appearance at the roommates' Thanksgiving dinner. Each ad in the five-part series will be narrated by famed sports broadcaster, Rich Eisen of the NFL Network.
Here's the print ad from Sports Illustrated (10/4/04 issue) is above.
At Reebok's web site you can view four of the ads in the campaign along with some outtakes.
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