Directly referencing their first Super Bowl ad "You can't do that" created by Pinnacle advertising for Super Bowl XLVIII in 2014, WeatherTech drones on about their fancy US factories and end on the idea that "we all win".
It's the same proposition as that first ad that made WeatherTech a super bowl creative contender, but also no fun at all as an ad as the concept and execution is everything but creative.src="adland.tv/eathertech-you-cant-do-2014-30-usa">"You can't do that" created by Pinnacle advertising for Super Bowl XLVIII in 2014, WeatherTech drones on about their fancy US factories and end on the idea that "we all win".
It's the same proposition as that first ad that made WeatherTech a super bowl creative contender, but also no fun at all as an ad as the concept and execution is everything but creative.
Client: WeatherTech
Ad agency: Pinnacle Advertising
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Like you say, same strategy just without creativity. Fail.
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PermalinkUnderwhelming.
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