On one level this makes nice use of youtube annotations.
On another level, the execution has no concept beyond the execution and merely jumps on a trend in technology for no reason beyond it being a trend in technology.
In other words, a "digital creative" came up with it.
HEEEEYYYYOOOOOOOO.
Agency: Loducca
Advertiser: Waves For Water
Title: Annotations For Water
Creative Team: Raphael Franzini, Guga Ketzer, Marcelo Rosa
Creative Directors: Cássio Moron, Fábio Saboya, Sérgio Mugnaini
Chief Creative Officer: Guga Ketzer
Technology Director: André Michels
Account Director: Marcelo Marques
Approval: Jon Rose
Adland® is a commercial-laden heaven and hell for advertising addicts around the world.
This advertising publication was founded in 1996, built on beer and bravery, Adland® now boasts the largest super bowl commercials collection in the world.
Adland® survives on your donations alone. You can help us out by buying us a Ko-Fi. Adland® works best in Brave browser
