Feeling all retro, this ad is like the pale dusty palette of the late 60s. If you squint for a second you might even believe it's an original Volkswagen ad. Then you realize it's the new beetle, and a cab to boot.
An interesting thing about the beetle, it seems so 90s since that's when it was released. Ads styled more like this may make the car break out from the iPop color shackles and seem more timeless, just like the old beetle.
Agency: All That Yay
Client: Volkswagen
Photographer: Nick Meek
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