What happens when you give a four-year old Sophie the chance to "drive" a Volvo truck via remote control around some crazy race course? Explosions, crashes and a demonstration of how tough Volvo Trucks are.
Cute spot. Sophie is well cast. It's nowhere near as weird as Epic Split, but you know..how could it be. It's a re-run of the Hamster driving, but with a cute girl.
Client: Volvo trucks
Clients: Ingela Nordenhav, Global Marketing & Communications Director
Senior Account Director: Olle Victorin, Forsman & Bodenfors
Account Director: Cilla Pegelow
Account Manager: Anneli Kjellander, Britta Malmberg
Art Director: Sophia Lindholm, Kim Cramer, Anders Eklind
Copywriter: Björn Engström
Writer: Douglas Reid
Designer: Jerry Wass
Planner: Tobias Nordström
Agency Producer, Film: Alexander Blidner
Agency Producer, Digital: Peter Gaudiano
Production company: NEW LAND
Producer: Sophie Tamm Christensen
Executive Producer: Erik Torell
Postproduction: SWISS
Stills Photographer: Robin Aron Olsson
Media agency: BeOn
Director: Megaforce, Charles Brisgand & Leo Berne
Music: Cobrastyle, Teddybears
Editor: Nicolas Larrouquere
Sound: Kouz Production