Volkswagen billboard on ice - is it leaning? When will it sink?

Over at VWSkiteam.se you've been able to place bets on when, exactly, that large billboard will break through the ice. In the meantime, you can get a Passat 4Motion at a discounted price for as long as that sign is still up.
With the spring sun finally appearing around these parts, the ice is melting, so hurry up and place your guess as there's VIP tickets to Gothenburgs City Race as prizes. Or just have a peek at it, waiting patiently for the official sign of full spring, flowers, sun, mud, and a billboard about to drown somewhere in Sweden.

Created by DDB Stockholm and Showtime.