Extra! Extra! Press release writer suffers from short term memory loss, proclaims that "Graphico have launched Butlins’ first ever online viral campaign." (see googles cache), despite most of us remembering that DMC already did that back in 2002, see DMC GETS BUTLINS BOPPING WITH POP SUPREMO.
Someone must have reminded the writer/webmaster at Graphic , as they've changed the text, but Google nevah forgets! Moahaha! (so, I'm easily amused today. big whoop.)