In partnership with The Global Fund, VH1 has created a new 30-second PSA, cut by Benjamin Williams, at Post Millennium and directed by Melissa Bolton. It features sports commentator and television personality John Salley and a elephant named Susie. The spot adapts the old adage of the elephant in the room to: “There’s an elephant in the room and its name is AIDS.”
Benjamin Williams, Post Millennium said, "It was obvious from the beginning that the elephant was a brilliant (some say cranky) improviser. It really just came down to finding his genius and building around it."
Superadgrunts, check it out:
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