Veikkaus, "Land of the Rising Hammer" print (2020)

This ad from the Finnish National Sports Betting Company Veikkaus uses the graphic recognition of the Japanese flag to make a point. In Tokyo 2020 the Finnish Olympic Team had only few medal candidates. Two of them were women hammer throwers, Silja Kosonen and Krista Tervo. The Olympic Team's sponsor Veikkaus wanted to cheer them on the day of the hammer final.

Client: Veikkaus