It's an idea with legs - I can imagine butchers, fishmongers and kebab shops getting in on the act.

Wow. A stunning, gripping piece of writing, and I couldn't find a word to disagree with.

The tricky bit for men these days is figuring out what the hell we are: most of us of any intelligence know what shouldn't do, or be – our traditional (caveman) gender identity has, quite rightly, been eroded by feminism, if not destroyed outright. It's just that a suitable replacement has been a long time coming, and I quite often find that women are just as confused as men are about what that should be. For example, many women expect their men to behave with a post-feminist sensiblity, as long as they don't stop being 'manly.' I don't know what that is - I tried smoking a pipe, but that wasn't it, and I look merely okay in tweed. Women don't seem to have any trouble being simultaneously feminine and feminist. For men, it's not so easy to work out what being masculine means, if it's not patriarchal and sexist. And lets face it, most men are not feminist even now. So until a clear post-feminist sexual identity for men can be defined, it's going to be hard work targeting them through advertising, let alone molding them.

An inadequate response to a great post, I know.

I hope broccoli hasn't got a tiny little face. *hides behind Dabitch*

Found it. I was hoping for something a bit cleverer though.