So many problems with this, not just the fact it is way too long. If they want to make an Anti-Trump ad, they shouldn't dress it up as a "vote no matter what," ad because it's two messages in one.
Of course they know this because the ad makes an abrupt 180 turn at the halfway mark. Regardless of your politics, ads like this are simply ineffective. We know this because Rock the Vote has done literally nothing to encourage people, especially the younger groups to vote. They analyzed the statistics in 2004, 14 years after the program began and discovered it was beyond useless.
"Youth voting has actually declined since RtV has been in existence. Only in 1992 did youth voting tick upward from its continuing downward descent (but so did all other age groups that year). Voter turnout among 18-24 year-olds was around 45% in 1990, RtV’s first year in business, but by 2000, this age group was voting in the range of 38%. There were about 27 million young people aged 18-24 in 1990 and around 29 million in 2000. That means around 11 million young people voted in 2000, and 12.1 million young people voted in 1990, for a net loss of one million young voters."
In other words, this is nothing more than virtue signaling from rich Hollywood Elites who are screaming into an echo chamber and still believing people are listening.
This ad makes no attempt to hide their contempt for one party or candidate over another. And in particular one candidate who has been leading in the polls as of late. I guess it's nice that they aren't even trying to remain objective. Or tolerant or understanding of anyone else's point of view. I'd rather everyone take their kid gloves off anyway. But it does make me question exactly who this ad is actually for.
They don't call Donald Trump by name but it is obvious who they believe is the racist of the two candidates. I just wish someone would have told Joss Whedon and the big important Hollywood stars that using a Mexican woman as a "not-famous" person, unnamed, as a joke, rather than in an empowering situation ironically shows exactly how they view actual immigrants and Latinos. But of course they could never be racist because everything they do is perfect, right?
This Sum of Us spot represents a disturbing trend in advertising I had hoped would only stay in Hollywood: The reimagining of something old. Is everyone so intellectually bereft they can't come up with a new idea or execution?
I don't care that Crystal Pepsi is coming back. Co-opting that news to get some earned media is conceptually lame.
Exactly, Tlevitz. Brands like people are now afraid to make one wrong move because of a horde of anonymous or semi anonymous people. Sorry, did I say horde? That's not really accurate. According to Forbes, more Android users are playing Pokémon Go than they are using Twitter. Hopefully with enough time, we can finally end #OutrageCulture
Here are some select comments from locals via twitter who share their thoughts on this commercial.
Creativity can come from anywhere. Athletes from around Florida test their skills Muck City-style. #heretocreatehttps://t.co/8rb1vuw5xh
— adidas (@adidas) July 15, 2016
The Muck! Legendary. However, so funny that Adidas trying to put name on what's been done for decades. #NothinNew https://t.co/xTL6Gko7KI
— Derek Parks (@SirDerekParks) July 16, 2016
@adidas your speed commercial is a fraud. No one in that commercial is from muck city. At least use an athlete from our town.
— Studious Sitter (@StudiousSitter) July 14, 2016
@adidas why wouldn't you actually go to The Muck to make this
— Bruhnaldo (@powpowpowpowYUP) July 15, 2016
Sammy Watkins is from Ft Myers, not the Muck.
Idk what he's doing in that Adidas commercial catching rabbits.— King Mo (@MohammadNail25) July 14, 2016
https://t.co/tKMSlqZ2fh not accurate but close. Much respect to the "Muck" but they go after "muck rabbits", not pet rabbits.
— Okeechobee Football (@BrahmanFootball) July 14, 2016
Why take what has made us successful & use others not from the MUCK & don't give us credit. #wewantanswers #Adidas https://t.co/hnumqK1Stg
— Simply Shavone (@Ms_Ricketts) July 14, 2016
@adidas your speed commercial is a fraud. No one in that commercial is from muck city. At least use an athlete from our town.
— Studious Sitter (@StudiousSitter) July 14, 2016
@adidas How y'all gone disrespect the muck like that? They ain't even from them muck! https://t.co/rZKu1mrIND
— Nate Willis (@slickisland21) July 14, 2016
Hey Adidas this is straight bulls@$t!!! Y'all didn't use any athletes from the muck. Where's Travis and Kelvin... https://t.co/YlNH7pfop4
— New Flo Promotions (@newflopromo) July 14, 2016
@adidas wassup with y'all new commercial using some fort lauderdel dudes to chase rabbits that's a muck tradition. Y'all real disrespectful
— (@JustLexy_____) July 14, 2016
@adidas did y'all even attempt to use somebody from the muck for the muck commercial or whatever you wanna call it
— Black Belichick (@Shaimarion) July 14, 2016
@adidas if you're going to use The Muck to shoot a commercial, AT LEAST use some of the athletes from here. That's all we ask
— CODIne (@CurvaceousCodi) July 14, 2016
And just to prove my point further, Twitter has suspended parody accounts that satirize Russian officials. That's right. They are shutting down parody accounts. A total of five as of today although Twitter has done this in the past. Same with Facebook, who deleted accounts from Ukrainians who were critical of the Kremlin.
Just remember-- if you are in collusion with various governments, they will all have varying definitions of "hate speech." Some more totalitarian than others. And now social media's fate in the EU will be determined by a non-governing entity. Perhaps sometimes at the behest of the government. But perhaps sometimes at the behest of its "algorithms," too.
But always under the excuse of "concern."
An AP story released today entitled Dozens in Russia imprisoned for social media likes, reposts is quite interesting. It begins thusly:
Anastasia Bubeyeva shows a screenshot on her computer of a picture of a toothpaste tube with the words: "Squeeze Russia out of yourself!" For sharing this picture on a social media site with his 12 friends, her husband was sentenced this month to more than two years in prison.
As the Kremlin claims unequivocal support among Russians for its policies both at home and abroad, a crackdown is underway against ordinary social media users who post things that run against the official narrative. Here the Kremlin's interests coincide with those of investigators, who are anxious to report high conviction rates for extremism. The Kremlin didn't immediately comment on the issue.
It makes me question how long it will be until the EU starts acting like Russia.
There is currently 1 user online.
Adland® is a commercial-laden heaven and hell for advertising addicts around the world.
This advertising publication was founded in 1996, built on beer and bravery, Adland® now boasts the largest super bowl commercials collection in the world.
Adland® survives on your donations alone. You can help us out by buying us a Ko-Fi. Adland® works best in Brave browser
