it may also be something that might quickly go into 'overused' category, too. i saw that a lot in ad school. and just last month i was working at work and someone brought that in as a marker comp. maybe it's not that fresh.
granted those layouts are more than eerily similar. so that does make you wonder.
my burning question is, does anyoone really have one of those things to hang tools in their garage?
it is me or is this just a nice, fun, cyber viral representation of a really stupid pun? to me it's a looooooongggggg way to go for a ham, erm...chicken sandwich.
and um oh yeah, sorry but, do you think we might want to actually sell something while we're busy being weird, and um, borrowing from the office?
but i'll bet all the ad agencies will be impressed with it.
i'm just going to go out on a limb and if i'm wrong i'm wrong, so be it:
this is the most self indulgently long-way-to-go-for-a-ham sandwich i have seen in a while.
a beautifully filmed, nicely written completely boring spot that says nothing about why i should buy volvo except for the fact that 'everyone else is doing it.'
and oh yeah, it didn't really happen. wink wink. get it? it's a mockumentary. as if anyone wold actually believe it were true, especially with the subtle way the logo and tag were incorporated into the uh, 'film.'
ths only thing worse than a bad ad written for the public is an ad written for other ad people.
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