I also have to disagree. "climb your mountain, (whatever that might be)" is the first issue because it leaves everything open to interpretation. The second point "out mountain is brewing the world's most refreshing beer." Which is it? Sounds like two ideas in one.
And except for Coors coming from mountain water (a fact I highly doubt will move a lot of millennials to order it by the keg) that anthem pitch rip ad could be for any brand. It could be for Nike or footlocker or a retirement pension.

Michelob is telling me this is a post-workout beer you can drink without feeling like you blew your workout. While you may not find the message inspiring, it's an actual benefit to a product which is the whole point of advertising.

I'm not saying this is the most compelling super bowl spot ever. What I am saying though is that, I am more apt to believe "a beer with fewer calories won't make me put on pounds I'm trying to keep off."

"A beer brewed in Colorado will help me remove emotional/psychological mountains?" Only if I'm drunk enough.

Big ups to the bloke wearing the Pittsburgh Pirates hat at the 2:40 mark. I like this spot. Although it's two minutes too long. And the soundtrack is a little too chest-beating. I suspect the people who work for Volvo do so because it's a job and not out of some sense of national pride although as you say it's nice to see a real Sweden represented and not just blonde haired people which it hasn't been for what, decades now?

Also, I wonder if they were actors or not. Because if they are actual people who work for Volvo, I would have loved to have seen some extended content interviews separate from the spot, so we could get a sense of who these international people really are. I'd want to hear their stories and how they ended up at Volvo, and in Sweden for that matter.

Made By People is a nice thought but unless you're going to share some of their stories, they still just feel like one cog in a machine on the assembly line. Hopefully this will lead to a broader campaign and not just a one-off spot.

Most review sites like Yelp are just as biased. Even the Better Business Bureau has been accused of pay-for-play ratings. The amount of research needed to get a true sense of what a product is like isn't as simple as just going to one site and reading a few reviews. It's like that special judging where you throw out the worst, throw out the best and read the middle and make up your own mind. You can't escape bias.

All this for an ad that was clearly self-deprecating. I love the word "problematic." It's so Newspeak. It's like "worrying," and "trigger," and "micro aggressions." You know what? These old-biddies are anemic from their self-hatred and hatred of others around them. They are so utterly humorless, so perma-outraged over the most trivial things, it shows the result Generation Coddle in all its toxic glory. These constant complainers and their click-bait writing sycophantic "journalists" are nothing more than intellectual infants whose narcissism and grandiose sense of entitlement has now reached sociopathic levels.