"Since the horrors of Aurora, CO and Sandy Hook haven't even started the conversation about gun control, I'm glad someone is trying doing so."

Former New York City mayor Bloomberg pledged 50 million to push new gun measures. Also you might have heard of a group called Moms Demand Action For Gun Sense In America?

To suggest "the conversation about gun control hasn't even started" is highly incorrect. Unlike this ad though, the other groups are actively lobbying congress for change and not just talking or picking a way around it

As for divestment, that may have started the conversation back in the 1960's but it went nowhere until the 1980's when actual divestment in Apartheid South Africa began. At that point the topic was everywhere. I should know as I was one of those high school kids writing letters on behalf of Greenpeace to free Mandela.

My point again, is talk is cheap, and hitting someones' wallet is a simplistic answer to the issue in that is neither fixes the true socio-economic problems that enable or perpetuate gun violence, nor does it address mental illness as being another root cause, nor does it really have any baring on a gun manufacturers' bottom line. Big surprise, but gun manufacturers sells guns to our military, so the government is just as implicit in their success.