The United Way of Greater Milwaukee and Serve Marketing bring teens a reality check, in time for Valentines Day. Basically telling teenaged girls no matter how much the idea of having a baby as a teen might sound appealing the minute you end up preggers the dude's gonna bounce. It also directs them to Babycanwait.com for more info.
I like the idea. I do think the tone and copy could have been more cruel to drive home the point.
Oh, and they also have radio to go with it. Yeah, I said radio. Do you know Adland has a collection of radio spots? We do.
Credits:
United Way of Greater Milwaukee
Agency: Serve Marketing
Art Directors: Michael Vojvodich, Matt McNulty
Creative Director: Gary Mueller
Copywriter: Nicholas Pipitone
Photographer: Nick Collura
Photo Retoucher: Anthony Giacomino
Producer: Darlene Stimac
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