Directing duo Goetz Brothers of bicoastal/international Crossroads helm two :45 satirical spots for a fictional beverage brand (trubeverage.com) teasing HBO’s new vampire series, Tru Blood from the creator of Six Feet Under.
In American Style, burly men surround a fire talking shop and enjoying brews. Sporting a set of fangs, one man surprises the group, freaking them all out. Normalcy returns when the fanged-one offers the group a Tru Blood beverage. The spoof trails off with a quintessential beer spot jingle and sexy product shot.
Client: HBO
Spot Title(s): American Style Beer Commercial, French Style Commercial
Air Date: June 2008
Prod Company: Crossroads
Directors: Goetz Brothers
EP(s): Cami Taylor, Carole Hughes
Editorial: 89 Edit
Editor: Michael Coletta
EP: Bob Cagliero
Shoot Location: Los Angeles, CA