Troika Design Group have created a complete rebranding campaign for Great American Country network (GAC) that highlights the growing diversity of the country music genre.
The redesign takes inspiration from the colorful patchwork look of quilts and the rugged feel of honky-tonk bar signage. Colorful, down-home, yet sophisticated--the IDs, bumpers, promo toolkits, and redesigned logo are currently airing on GAC.
Said Reid Thompson, Troika’s lead creative on the GAC project, “We aimed for something unpretentious and authentic—like you could get a splinter from it.”
PRODUCTION CREDITS
Production company: Troika Design Group/Los Angeles, CA
Executive Creative Director: Dan Pappalardo
Creative Director/Designer: Reid Thompson
Designer: Heather Kim
Executive Producer: Holly Eddy
Associate Producer: Jessica Ferguson
Lead Animator: Mark McConnell
Animators: Craig Stouffer, Jim McDaniels
Logo Designer: Daniel Garcia
Design Assistant: Hema Mulchandani
Editor: Tim Samuel
Composer: Rob Cairns
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