Clemenger BBDO has just turned Melbourne into a huge playing field. Play Melbourne Live lets participants pass around a cork ball with Periscope capabilities. This will live stream exclusive events like a behind the scenes for the NGV’s upcoming Andy Warhol/Ai Weiwei exhibition on this coming Thursday and the Australian Open in January.
As the ball goes around, it uncovers more hidden spots around Melbourne. And thanks to Periscope being a two-way medium, people from all over the world can ask questions and help direct the ball's movement.
You can see the campaign on the microsite above but to watch it live, you need be on Periscope and follow @Melbourne.
Client: Tourism Victoria
Group Manager Brand Strategy & Advertising: Nicole Bradley
Manager, Melbourne Marketing: Charles Deuchrass
Manager, Advertising & Media Services: Fiona Ive
Clemenger BBDO
Creative Chairman: James McGrath
Executive Creative Director: Ant Keogh
Interactive Creative Directors: Ben Keenan and Chris Jovanov
Senior Digital Producer: Nathan VanderByl
Executive TV Producer: Sonia von Bibra
Senior TV Producer: Lisa Moro
Group Account Director : Jonathan Pangu
Senior Account Director: Paige Prettyman
Account Manager: Rebecca Orlandi
Strategic Planners: Matt Kingston and Sam Hodgson
Digital Design: Jess Ramsey
Studio Periscope
Industrial Designers: Lisa Oaten and Robert Sim
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