Tiger Beer - Cheers for a bolder tomorrow (2023) :60 (Singapore)

A CEO, a chef, and a rockstar run through the night city with a tiger, symbolically chasing tomorrow. Chasing bigger achievements. Tiger Beer wants everyone to just stop, take a second to look around, and celebrate their wins, no matter how big or small.

Based on the insight that people who are so focused on their pursuit of tomorrow, they run straight past crucial moments in their life - graduations, victories, dream jobs, promotions and accolades. New research from Tiger Beer reveals that Gen Z and Millennials1 in Southeast Asia are putting so much pressure on themselves to achieve, they aren’t celebrating the wins of today.

“Life is an amazing race, but sometimes it feels like we’re always running, endlessly chasing the next big win – a feeling that many young millennials and Gen Z across Asia will relate to. We have loved working with Tiger Beer to remind people that when we make time to celebrate the small wins in life, it helps us to regain our strength and leap into the new year with confidence. Lunar years are about fresh beginnings and renewal and, at the same time a great opportunity to remind everyone that they should celebrate successes and give cherished moments the right weight in anyone’s life,” says Bruno Bertelli, Global CEO Le Pub, Global CCO Publicis Worldwide, CCO Publicis Groupe Italy.

“A Bolder Tomorrow” launches on January 16th and kickstarts a series of Tiger Beer activations planned over the Lunar New Year period in APAC.

Sean O’Donnell, Global Brand Director, Tiger Beer, explains: “Tiger Beer believes that we are all born with a Tiger inside us – a version of ourselves that knows no limits to what is possible. But sometimes it can feel like the more we achieve, the further we’re expected to go. This inspired last week’s stunt: by freezing hundreds of people in their tracks in one of Southeast Asia’s busiest downtown areas, Tiger Beer is reminding everyone to stop and celebrate the successes that got them where they are today as the first step towards achieving even bolder ambitions in 2023.”

“A Bolder Tomorrow” film – Credits
TIGER BEER – The HEINEKEN Company
• Sean O’Donnell - Global Brand Director, Tiger®
• Melissa Teoh - Global Marketing Manager, Communications & Digital, Tiger®
• Willem van den Wijngaart - Global Marketing Manager, Strategy, Market & Channel, Tiger®
LE PUB APAC
• Bruno Bertelli - Global CEO of Le Pub, Global CCO Publicis Worldwide & CCO Publicis Groupe Italy
• Bela Ziemann - Global Chief Strategy Officer, Le Pub
• Cyril Louis - APAC Executive Creative Director, Le Pub
• Henrique Zirpoli - Creative Director
• Ivan Loos - Creative Director
• Diego Barboza - Associate Creative Director
• Henrique Lamenha - Associate Creative Director
• Shalom Wong - Senior Project Manager
• Daniel Ho - Executive Producer
• Belinda Green - Chief of Creative Strategy, Southeast Asia
• Prema Alexander - Planning Director
• Hanh Kanssen - General Manager, Le Pub APAC
• Angelina Tan - Business Director
• Lins Khoo - Account Director
• Vanessa Liu – Senior Account Manager
FILM PRODUCTION
• PRODUCTION COMPANY – Alice Filmes
o Director - Felipe Mansur
o Director of Photography - Diego Rosenblatt
o Production Designer - Andres Zarza
o First AD - Michelle Lutfy
o Executive Producer, Alice Filmes - Wal Tamagno
o Off-line Editor - Dan Abraham
• AUDIO POST PRODUCTION COMPANY – Massive Music
o Executive Producer - Donny Pereira
o Junior Producer - Sheryl Lim
o Original Composition Composer - Mitch Finglas
o Music ECD - Lindsay Jehan
o Sound Designer Engineer - Damian Enemark
• POST PRODUCTION - Rodrigo Azambuja, Renata Dalbem c/o voodoo house
o Colour Grading - Osmar Junior & Cora
• POST PRODUCTION SUPPORT COMPANY - KRAFTW5RKZ
o Executive Producer - Bernard Tay
o VFX Supervisor - Khor Swee Aik
o Offline Editor – Yong
o Online Support - Leong Beng Wee