Tesco tend to go all out on Halloween and this year is no different. Hidden camera moments reveal surprisingly happy customers, despite being spooked by severed heads hiding behind the toilet rolls and clown-mask scary butchers. Chopped off fingers are packed in ice among the fish, and pumpkin headed spooks yell "boo" at children. All in good fun, of course. The one thing that saves this ad from feeling like one yelp after the other is the expertly spooky abandoned cart, that seemingly stalks the man with a man-bun. Love his reaction.
Ad agency: BBH London
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