Target - Fluffy (2007) 0:20 (USA)

Stardust’s Santa Monica-based design director Brad Tucker has directed a set of five :20 High-Definition in-store spots for Target. Using colorful, high contrast, detail-rich imagery lensed by renowned cinematographer Stefan Czapsky, the spots were captured on 35mm film and completed in 2K resolution to run on HD displays in Target stores nationwide. Showcasing the high-resolution picture quality and sharpness of HDTVs, the ads will continue to air via Target’s in-house Channel Red over the weeks ahead.

Along with Tucker and line producer Rich Kaylor, Stardust’s team also included editor Tony Hall and post-producer Lisa Pierce. For Target’s Channel Red, credits go to creative manager Jason Langer, art director Karl Wolf, copywriter
Travis Robertson and producer Chris Phillips. Stefan Sonnenfeld at Company 3 served as the project’s colorist.
Music, sound design and final mix credits go to executive producer Michael Frick, composer/mixer Stephan Altman, sound
designer Mathew Kratz at bicoastal music and sound design company Mophonics.

CREDITS:
DATE OF FIRST AIRING: November 23, 2006
FILM STAGE/LOCATION(S): Various locations in the Los Angeles area

AD AGENCY: Target Channel Red
CITY/STATE: Minneapolis, MN
CREATIVE MANAGER: Jason Langer
ART DIRECTOR: Karl Wolf
COPYWRITER: Travis Robertson
PRODUCER: Chris Phillips

PRODUCTION/ ANIMATION/ EDITORIAL & VFX COMPANY: Stardust Studios
CITY/STATE: Bicoastal
CREATIVE DIRECTOR: Jake Banks
EXECUTIVE PRODUCER: Eileen Doherty
DIRECTOR: Brad Tucker
DIRECTOR OF PHOTOGRAPHY: Stefan Czapsky
EDITOR: Tony Hall
LIVE ACTION PRODUCER: Rich Kaylor
POST PRODUCER: Lisa Pierce
LEAD VFX/3D ARTIST: Doug Purver

TELECINE: Company 3
CITY/STATE: Los Angeles, CA
COLORIST: Stefan Sonnenfeld

MUSIC, SOUND DESIGN & FINAL MIX: Mophonics
CITY/STATE: Venice, CA
EXECUTIVE PRODUCER: Michael Frick
COMPOSER/MIXER: Stephan Altman
SOUND DESIGNER: Mathew Kratz
PRODUCER: Shelley Altman