Target uses a combo of high-fashion flurry and a bit of wit to alert people to the fact that SuperTargets offer a full range of groceries. Here the lady tearing apart various food packaging in stylish slow-mo reminds me a tad of some 80s executions, and I mean that in the good way. She's eating for two, and baby gets a whole package of Oreos as soon as mom-to-be learns not to spill them all over the floor.
Ad agency: mono, Minneapolis
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Fantastic soundtrack.
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