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Creative's in-joke or did we miss something?

The new online campaign for Scion iQ has us all a bit perplexed. And not in a good way. Perhaps it was just an in-joke gone awry.

Scion : Cops n' Donuts - (2012)

The cops seem to be enjoying this.

Scion : Bikers n' Donuts! - (2012)

"Easy Canine... eaaasyyy" - I bet he gets that all the time.
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