A-B has already purchased 5 minutes of Super Bowl ad time as of October 11th.
With a $2.4 million to $2.5 million asking price for a 30-second spot, A-B may have already committed $24 million to $25 million for Super Bowl ads. So far, Fox has sold about 65 percent of its ad time for the Feb. 6 game. Other reported buyers include PepsiCo, Ford Motor Co., Universal Pictures, Buena Vista Pictures and CareerBuilder.com.
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