Subaru "Bison" (2014) 1:00 (USA)

I wanted to love this spot as much as Subaru Outback's Memory Lane," which is also part of this campaign. The problem with it isn't the story telling; a lot of kids are jaded. The dad sincerely wants to connect with his son, and his bemusement is spot on. The kid, thankfully, doesn't come across as too much of a total brat, but walks the line enough to make me believe the ending.
The problem is when the VO comes in and says "There's nothing I can't reach in my Subaru." It's the second meaning of that sentence that really bugs me. Really, Subaru? Parents can't reach their kids without you?
Dabitch shot me an IM and noted this, too: "The kid's stuck in the backseat of the car. At his age. And size. No wonder he doesn't have a connection with his dad."

CLIENT: Subaru of America

AGENCY
Agency: Carmichael Lynch
Chief Creative Officer: Dave Damman
Exec Creative Director: Randy Hughes
Associate Creative Director, Writer: Conn Newton
Associate Creative Director, Art Director: Michael Rogers
Head of Production: Joe Grundhoefer
Senior Exec Content Producer: Brynn Hausmann
Director of Business Affairs: Vicki Oachs
Account Service Team: Brad Williams
Krista Kelly
Sarah Larsen

PRODUCTION
Production Company: Park Pictures
Director: Lance Acord
Executive Producer: MaryAnn Marino
Line Producer: Pat Frazier
Director of Photography: Lance Acord

POST PRODUCTION
Edit House: Final Cut
Editor: Eric Zumbrunnen
Assistant Editor: Scott Butzer
VFX House: A52, Patrick Murphy
Post House: Volt Studios
Online Artist: Steve Medin
Assistant: Sarah Thomas
Telecine: Sean Coleman, Company 3
Audio Mix: BWN Music, Carl White
Sound Design: BWN Music, Carl White

MUSIC
Music House: Singing Serpent
Track: “Morocco Begins”
Composer: Jason Begin
Producer: Glen Galloway

TALENT
On-camera talent: Paul Bartholomew
Tommy O’Keefe
Voiceover Talent: Justin Beere
Paul Bartholomew