Sid lee Paris created this spot for the new skiing game Steep in which the developers at Ubisoft explain how they made a gigantically massive open world video game. It's going for epic here, and there's a lot riding on it as Steep isn't part of a franchise but a whole new game. Unfortunately to me it falls flat because it's just a lot cool-looking graphics set to a droning voice over and the game play isn't all that thrilling when there is game play. Then again I'm not the target though, as I'm not into sports games. Maybe someone else will have a different opinion.
Agency: Sid Lee Paris
CHAIRMAN / EXECUTIVE CREATIVE DIRECTOR SID LEE PARIS
Sylvain Thirache
CREATIVE DIRECTORS
Stéphane Soussan
Céline and Clément Mornet-Landa
ART DIRECTORS
Olivier Bodet
Hugo Demazière
COPYWRITERS
Céline et Clément Mornet-Landa
CEO SID LEE PARIS
Johan Delpuech
DEPUTY MANAGING DIRECTOR
Mehdi Benali
ACCOUNT DIRECTOR
Jean-baptiste Destabeau
PRODUCTION DIRECTOR
Thomas Laget
PRODUCTION COMPANY
Stink Paris
DIRECTOR
Stephan Wever
EXECUTIVE PRODUCER
Sylvaine Mella
LINE PRODUCER
Bertille Muguet
POST PRODUCTION COMPANY / CG
Analog
POST PRODUCER
Toby Ridgway
COMPOSER
Meik de Swann
POST PRODUCTION COMPANY / FINALIZATION
Firm
AUDIO MIX
Kouz Production
CLIENT UBISOFT
UBISOFT EMEA MARKETING VICE PRESIDENT
Guillaume Carmona
UBISOFT EMEA MARKETING DIRECTOR
Camille Aneas
UBISOFT EMEA BRAND MANAGER
Damien Guillotin
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