Stop the presses. While this ad pokes fun at human truths concerning relationships between married couples, and growing up/old, this spot managed to keep from turning this guy into The Dumb Dad. It's one thing to not want to grow up, and then finally realize what you have, and how much it matters. It's another thing entirely to be the idiot husband who is constantly the butt of the wife (or society's) dumb jokes. And while the quick editing makes it so you can see the ending a mile away, it's still worth it in the end. Which is the whole point of the ad. Well done, DDB and State Farm.
Client: State Farm
Agency: DDB, Chicago
Chief Creative Officer: John Maxham
SVP, Group Creative Directors: Barry Burdiak, John Hayes
Creative Director, Art Director: Brian Boord
Creative Director, Copywriter: Chad Broude
Chief Digital Officer: Joe Cianciotto
SVP, Group Strategy Director: Gustavo de Mello
SVP, Group Business Director: Penn French
EVP, Director of Production: Diane Jackson
VP, Executive Producer: Scott Kemper
Executive Producer: Kent Smith
Production Business Manager: Ryan Hentsch
Director: Matt Aselton, Arts & Sciences
Editing: Arcade Edit - Geoff Hounsell, Editor; Sean LaGrange, Asst. Editor
Finishing: Filmworkers Club - Rob Churchill, VFX Artist
Music: Elias Music
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