Tired of the corporate grind and every last greta idea being neutered a man had an idea to start a clothing company for men- one that sells 75 different measurements of shirt size, because we really aren't created equal.
They used 3D body scan data of around two thousand body scans of different dues to come up with the correct number of sizes. People think they are cray for selling that many size shirts, according to the talking head in the video. While I'm for any start up business, I do hope they'll make some shirts that aren't just blue and the ubiquitous plaid. Perfectly fitted or not, I'm really tried of plaid shirts for men.
Also, because this video didn't use any super to announce who is talking, I have no idea who is talking, so I have less of a direct connection than I otherwise would.
Brand: Stantt
Website: www.stantt.com
Ad Company: Zandrak Productions
Website: www.zandrak.com
Director: Charles Frank
Production Manager: David Brickel
Executive Producer: Andrew Hutcheson
Marketing: Kyle Harper